SEO Myths You Should Never Believe

SEO (Search Engine Optimization) refers to the collection of techniques and practices that enable your website to drive more traffic from search engines like Google, Yahoo, and Bing, etc. It’s a continuing investment that gives you the results of your efforts beyond your expectations. It helps to put you in the limelight, which surely increases your brand image and benefits your business. In short, SEO is important for your website success, so, you should give it a try. Here are some common SEO myths you should never believe because it misleads your path. Have a look to know more.

SEO Is Dead: Most of the people believe that SEO is dead, but it’s not more than just a myth. If you also believe in it, so, it’s high-time to debunk it. This is because it is, was and will never dead ever. It drives more and more people to your website and also it helps to expand your search ranking.

SEO Is Expensive: Do you really think so? Think again. This is because; it’s an investment, which gives you high returns. So, don’t be afraid to invest in such a strategy that is a must for your business success, which bring customers to your website.

It’s All About Keyword Density: If you think SEO is only about keyword density, so probably you are wrong. This is because the use of keyword at the right place and right time give you more results. It helps the search engines to crawl your website to improve its ranking.

Images And Videos Don’t Matter In SEO: Its high-time to bust this myth because images and videos play an integral role in improving the ranking of your website. So, you should never ignore it and start using it effectively.

Link Building Don’t Give Results: How can you even believe it? This is because Link Building is very much important in SEO. It helps to increase the visibility of your website and without this your strategy is incomplete.

For sure, all above points will bust your myths about SEO. If yes, so, don’t waste your time anymore. SEO is an important and ongoing investment that you should make for the success of your online business. It will lead you the right path to reach the heights, where the sky is the limit. Want to come into the limelight, don’t you? So, give a break to your mind, instead, consult an SEO Company that debunks any other myth you have in your mind and suggest only the best for your business.

Backlinks And Its Importance To Your Site

Having a website that can be able to generate huge traffic with the help of great ranking on search results of a search engine is a powerful yet amazing way to attract new customers. There is no magical tools o formula available for you to become a high traffic gainer or be nice in ranking but you can apply some strategies to the mixture of some quality contents & strong links as these two are the important part of any website today. With the perfect combination of good links and contents, you can grow your online business in a better way.

Getting these links is neither too easy nor too tough for any startup, but before that, you need to know the meaning of back links and its importance to your website.

Backlinks

These are the links that can provide you with an ability to connect a variety of external resources or websites to your site without any kind of hesitation. These are crucial for any business today as these are the vital components that can tell the search engines to give importance to your website in search results. Search engine giants like Google consider these types of links as votes, so it’s like getting new links every time you get voted. But at the same time, you need to consider the generating address of these websites as the links you are getting must be relevant to your work area. The more votes you get that means, the more credibility you are going to add to your site and thus a higher ranking to your site in search results.

Not all the links available on the internet are having such kind of importance as compare to quality links. Generally, giants like Google, Bing and Dogpile give some weights to the links coming from the reliable & popular resources like Wikipedia or the New York Times, so these kinds of links can perform way better than the links generated from our friend’s blog. Every time a website links to your website, then they are telling the search engines to consider your website’s content on the higher priority for getting the useful information from a web. Backlinks define the relationship between any two websites on the internet with the help of greater understand ability between those two websites. A website owner tries to get links from the industry expert websites for giving more power to your site.

Getting the quality links for your site

For the process of getting some useful links to your site first, you have to make a list of potential websites that can have the importance or relevancy to link to your site. For that, you can take help of the internet by searching the keyword related to your work area and then taking websites from the search results which have greater search ranking. You have to keep in mind that you can’t move out from the boundary of your search criteria or your industry. You had to be alert and focused on identifying the quality sites that can have the ability to put significance importance to your site. Getting some quality links from the authorised sites like a government official or university sites (.gov, .edu, and .org) can be a big advantage for your site as search results respect this type of sites.

After finding the list of potential websites now is the time for getting the useful links are targeting the webmasters as webmasters are those persons who maintain these sites. Basically, there are three different types of links are available on the web that you have to focus, and these are:

The first one is natural links

These are the type of links that may have a huge impact on your search results for boosting the popularity of your site in a better way. This required little time and effort as these are the natural links that can come to your site whenever a site chooses to link to your site. The reason can be anything like your website is delivering the quality content to their visitors or generating more traffic with the help of reliable information.

The second one is outreach links

These are the links that may come from the site you have approached or asked. These can be from any popular blog, well-ranked website, etc. You can get these types of links by promoting your existing content, posting useful content as a guest, giving reviews or giveaways for the promotion of product or services to your site.

The last one is self-created links

You can even create your quality links without taking the help of webmasters and an easy way to boost the popularity of your site. There are three ways to do this: By getting involved in blogs/forums, getting your name in directories, creating internal links of your own site.

How Land Is Purchased at an Optimal Low Price

Purchasing land at an optimal price requires timing and skill from the investor.

Several factors can affect the current and future of undeveloped land, not the least of which are specific characteristics of the property itself and the overall economy.

The first aphorism of investing is simply this: “Buy low and sell high.” The second may well be, “easier said than done.” Both apply to the business of strategic land investment in the UK.

First, understand that investment in land, particularly undeveloped tracts, is growing due to key factors: a net population increase of 7 percent over the past decade, plus a housing shortage that is already facing pent-up demand that might reach dizzying heights with a post-recession economy. Add to that the Localism Act of 2011, which alters the rules by which land use designations are changed (i.e., more power to local councils). Decisions are now made by local councils that were formerly the province of regional agencies; this can help or hurt investors’ chances for achieving optimal return on an investment.

It may help to break the equation into four distinct considerations:

• Look for the dips that precede demand – Basic, and that’s exactly where we are at now. Land prices are low as a result of the economic downturn. The economy still has a long way to go to achieve full recovery, and population increases will multiply the effect that has on housing demand.

• Anticipate the needs of the seller and the eventual buyer. The seller may be a single entity (a farmer or inheritor of a land tract, for example) or several parties. What are their financial needs? Why would they choose to sell – or not? Can a good price be negotiated? As for buyers, it is about anticipating demand for the land’s ultimate use designation, be it commercial, residential or industrial.

• Even in a heated market there are opportunities. Where specific properties offer strong upswing potential.

• Have good local knowledge on the property in question. Towns that can provide housing will also be able to attract employers, but not all local citizens want or need such local development. Before buying a property, it helps to understand the local mood and propensity to see development as a good thing, then create a land site assembly package that fits the extant neighbours’ needs.

The most effective means for those looking at alternative investments is to work with land acquisition and development specialists who do extensive research on properties that meet each of these considerations. The potential investor should seek objective counsel from a professional financial advisor to understand where land might fit into their overall financial planning.

Turns: To Everything There Is a Season

Blessed, and often cursed, by what David Brooks calls “an intense desire to figure stuff out,” we have been struggling to reconcile two prominent views of the future. On one hand, we agree that there are lots of smart, creative people around and that we all keep getting more and better tools to collaborate and to solve problems. We share the view that, all else equal, the ingenuity and quality of the human spirit points to a better existence.

Things are rarely equal, however, and in this case, it doesn’t take much sleuthing to see a world awash in debt and littered with underperforming economies which are becoming progressively less able to service that debt. Add in cyclically high profit margins that are likely to revert down, a bevy of geopolitical risks, and the distinct potential for higher interest rates, and it’s not hard at all to imagine the potential for a damaging reset of the markets.

The bigger question for us is not that the market has continued to rise despite weak analytical foundations, because the market typically bounces around and overshoots in both directions. The bigger question is why has the disconnect between markets and reality persisted for so long this time? Is something else going on?

The answer may very well lie in the time-honored quote: “We see the world not as it is, but as we are.” Since “how we are” is largely determined by the environment into which we are born and the experiences we have in our formative years, it is useful to explore this as an avenue of inquiry. In fact, William Strauss and Neil Howe did exactly this in their book, The Fourth Turning. As they describe, kids within a particular generation tend to have similar experiences and therefore share many common views. Kids from other generations, however, typically have different childhood experiences and therefore adopt different world views. As a result, distinct “generational archetypes” emerge from these disparate experiences. One of the great insights of their research is that history can be better understood through the lens of the interplay among various generational perspectives.

Strauss and Howe go on to describe in great detail the backgrounds of each generation as well as the world views and mental models that resulted from growing up in such conditions. We’ll focus on just two, the Boomers (born 1943-1960) and the 13th Generation (born 1961-1981). In doing so, it is important to note that the authors’ primary consideration is in identifying the “center of gravity” of generational belief systems. As a result it is necessarily very general and does not capture numerous individual counter-examples.

According to the authors, “Thanks to greater affluence, declines in adult mortality, and so many stay-at-home mothers, Boomer children enjoyed the most secure family life in American history… At no other time in the twentieth century did the mainstream culture impart such a benign worldview to children, seldom requiring them to prepare for painful challenges or tragic outcomes.”

Given this background, the authors then explore the consequences: “Surrounded by such open-handed generosity, child Boomers developed what Daniel Yankelovich termed the ‘psychology of entitlement.’ Landon Jones recalls how ‘what other generations have though privileges, Boomers thought were rights.”

Continuing, they observe, “Planning for tomorrow was no big deal. Boomers expected to “find better jobs, make more money, and live in better houses than their parents.” The authors also quoted financial expert, David Barker who predicted: “The generation… inevitably spoiled by the wealth created by their parents’ generation is sure to drive the system over the edge, without the experience of the past decline [i.e., the Great Depression] to provide financial and economic sobriety.”

Not surprisingly, the 13th generation, born about twenty years later, grew up in a radically different environment. According to the authors, “The 13th Generation survived a hurried childhood of divorce, latchkeys, open classrooms, devil-child movies, and a shift from G to R ratings. They came of age curtailing the earlier rise in youth crime and fall in test scores – yet heard themselves denounced so wild and stupid as to put The Nation at Risk. As young adults, maneuvering through a sexual battlescape of AIDS and blighted courtship rituals, they date and marry cautiously.”

The contrast of these two generational experiences is stark: “Unraveling-era 13ers, males especially, have been hit with a one-generation depression. From 1973 to 1992, the real median income from young adult males fell by 28 percent, more than it did for the entire nation from peak to trough of the Great Depression.” Further, “Where Boomers were the most alibied and excused criminal generation in U.S. history, 13ers have become the most incarcerated. Roughly one-third of all 13er black males are either in prison, on probation, or under court supervision.”

It is not surprising that given very different formative experiences, 13ers have very different perspectives than Boomers. “13ers will feel little stake in the old order, little sense that their names and signatures are on the social contract. They will have reached full adult maturity without ever having believed in either the American Dream or American exceptionalism. They will never have known a time when America felt good about itself, when its civic and cultural life didn’t seem to be decaying. From childhood into midlife, they will have always sense that the nation’s core institutions mainly served the interests of people other than themselves.”

Wow, quite a difference, huh? What can we take from this? First and foremost, it provides a viable explanation for the duration of the disconnect between asset prices and underlying fundamentals. It turns out the explanation is not so much an economic one as a political one. As things currently stand, the Boomers are the generation with the greatest social influence. It is also the generation which does not have “the experience of the past decline to provide financial and economic sobriety.” Given this context, it shouldn’t be too surprising that as a group, it might refrain from difficult decisions and persist in spending beyond means. This insight goes a long way in explaining why the disconnect has endured as long as it has.

It also supports the position that there is a big disconnect that it will eventually be resolved and quite possibly in a painful way. As progressively more Boomers retire, 13ers will ultimately replace them as the socially prominent generation and they will have a very different take on things. The same set of economic and market conditions will now be seen through the eyes of 13ers who believe “the nation’s core institutions mainly serve the interests of people other than themselves” and who view the status quo as unsustainable. When that tide turns, we can also expect very different policy responses.

Another lesson from the Fourth Turning is that because the “constellation of generational archetypes” is constantly changing, there is a distinctly cyclical pattern to much of history. While we continue to see significant risks to asset values and the distinct potential for some meaningful dislocations, we also don’t view it as a linear path to the end of the world. We remain optimistic about human nature and our ability to adapt and already see plenty of seeds being planted for re-growth. Much as each season has its unique qualities and purpose, so too does each turning. As Strauss and Howe rightly point out, “Cyclical time teaches you not just to accept the rhythms of history, but to look for ways to make use of them, to fulfill your role in those rhythms as best you can. It is an antidote to fatalism.”

Finally, we do think the Fourth Turning provides an extremely useful paradigm from which to view many of the economic, political, and societal changes going on right now. Insofar as this is correct, it will be extremely important to prepare for tougher times over the next several years. Coming out on the other end may very well be an economic landscape vastly different from what any of us have experienced directly. Fortunately, it is just as likely that valuable lessons for the future landscape will be informed by history. We look forward to helping investors navigate this difficult journey by being attentive, by being curious, and by being thoughtful. Static processes and old maps aren’t going to help.